Blazen Illuminations brings the magic of the season to life with its wintery pop-up, The Ice Rink at The Promenade Shops at Centerra in Loveland, Colo. Truly Blazen’s first foray into pop-up events and attractions, Blazen built and debuted The Ice Rink at Northern Colorado’s favorite shopping and dining destination in 2007.
Blazen has managed some and all aspects of The Ice Rink over the course of the past 12 years and for the past three years has managed all services for The Ice Rink – including technical set-up, operations, repairs, services, and maintenance. For the 2019/2020 season, the Blazen team added social media marketing, event marketing, and partnerships to its scope of work.
As a part of its new duties, Blazen has introduced a variety of events and partnerships that are attracting a larger audience to The Ice Rink. New this year are thematic skate days, a partnership with the Colorado Eagles giving skaters multiple chances to skate with members of Colorado’s minor league hockey team, and the Skate for a Cause event which supported the Colorado nonprofit There With Care.
Attendance has been around 20,000 per year and The Ice Rink is on-slate to significantly increase attendance numbers for the 2019/2020 season based on current year-over-year attendance numbers.